Tourism Management （M.Mgt.）
This master's program, officially approved by China's Ministry of Education in 2010, is a professional degree program of equal status to the Master of Business Administration (MBA) and Master of Public Administration (MPA). It aims to cultivate high-level applied tourism professionals. Rooted in local development and leveraging regional advantages, the program actively responds to national strategies including ecological civilization construction, rural revitalization, common prosperity, and the realization of ecological product value. Addressing market demands for ecotourism and national park management, the program focuses on the deep integration of culture and tourism, as well as the transformation and innovation of tourism enterprises in the digital era. It is dedicated to nurturing professionals with strong social responsibility, solid theoretical foundations in tourism management, outstanding practical skills, and global perspectives. Graduates can assume key roles in tourism administrative agencies, large and medium-sized tourism enterprises, higher education institutions, and related cultural and tourism organizations, excelling in management and innovation.
Core Courses:
Economic Analysis of the Tourism Industry, Tourism Investment and Financial Management, Tourism Marketing Planning, Service Management, Tourism Planning and Strategy, Tourism Information Systems, Tourism Destination Development and Management.
