旅游管理 BEc (Hons.) Tourism Management
The Tourism Management program enrolled its first students in 1999 and was approved as a Key Construction Program of Zhejiang Province in 2003. In 2023, it was rated as a 6-star A+ program (applied type) in the national ranking of Tourism Management programs by AIREN (艾瑞深), ranking 20th nationally and 2nd in Zhejiang Province.
Guided by the development needs of the modern cultural tourism industry and adhering to the principles of outcome orientation and innovation-driven development, this program aims to cultivate high-quality applied and interdisciplinary talents with a global perspective, ecological awareness, scientific thinking, a strong sense of social responsibility, and outstanding innovation and entrepreneurship capabilities. Students will acquire solid knowledge and skills in modern tourism management, preparing them for careers in operations, management, planning, consulting, education, and training in sectors such as luxury hotel groups, tourist attractions, travel agencies, tourism consulting firms, and educational institutions.
The program adopts a practical teaching model combining teaching platforms with practice modules. Through in-depth cooperation with hotels, boutique homestays, and tourism management departments, it has established over 20 practice bases.
Core Courses
Principles of Management, Western Economics, Introduction to Tourism, Introduction to Hotel Management, Tourism Consumer Behavior, Hotel Operations Management, Tourism Planning and Development, Event Planning, Tourism Financial Management, Hotel Management Information Systems, Smart Tourism and Big Data, Tourism E-commerce, etc.
